Tuesday, December 17, 2013

Generic Surplus and OntFront collaborate

Shoemaker Generic Surplus from Los Angeles and menswear brand OntFront from Amsterdam unite to design an exclusive dress shoe handmade in Portugal. The inspiration for this collaboration came from classic tweed hunting blazers, hence the tweed heel and suede toe of the shoe. This unique collaboration will be sold exclusively at the OntFront (web-) store and launches Friday December 20th, just before Xmas.

For this unique collaboration the previous Klein model by Generic Surplus  was reconstructed and slightly altered in shape and new materials. This new model has a round toe, sharp lines on the ankle and a fine leather finishing on all edges. This unique collaboration is limited to only 25 pairs for retail. 
The video features Arubian singer and song writer Pete Philly as model wearing the Generic Surplus x OntFront collaboration, while taking a walk in the Amsterdam neighborhood, the Jordaan.  

Photography and video by Marc Haers

I give you my heart,
please treat it carefully.
I’ll play my part
as we take care of we.

See I’m done with the superficial, artificial, we official, we in sync
My soul… and every fiber of my tissue – let my blood be the ink
For the covenant we signed, what others did refine
and some reasons still are all the same
We will rise, we will rise, no matter what nobody thinks
See we are one

Lyrics by Pete Philly

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