Thursday, October 31, 2013

Times is rough and tough like leather

Gshock unites with Dutch brands OntFront, Filling Pieces, Ceizer, and URBMATH to create a limited time piece to celebrate the 30th year anniversary of Gshock. 
On November 28 a handmade black all leather Gshock will be released, including a special edition carton shaped like a triangle. The Gshock is wrapped in split leather and crafted in the Netherlands. This couture-like time piece is covered with leather from housing to strap. It features a black face plate with a golden shimmer.

What all participating brands have in common here is their desire to innovate with street culture as starting point. The challenge for this collaboration was to create a high end Gshock that reflects the identities of all participating brands. The inspiration for this unique project is rapper Raekwon's line 'Times is rough and tough like leather' from the song C.R.E.A.M by the legendary Wu Tang Clan.

To strengthen the overall concept of the watch a large multi media installation piece was created, an object shaped like a triangle of three meters high made of all black leather. This art piece will also be shown to the public on November 28 21:00 at the old power plant Craftwerk Berlin (the Gshock event that honors their 30th anniversary).
This collaboration is limited to only 10 watches. If you want to obtain this watch, vote for this concept here so it will be manufactured in a limited run of 200 pieces.  

Concept by: Gshock x OntFront x Filling Pieces x Ceizer x URBMATH
Leather wrapping by: Tine Krijnen and Maarten Krijnen (Miniatuur boekbinden)
Video by: Director/Writer: Hesdy Lonwijk, DoP: Tibor Dingelstad, Production Design: Lisa Scheffer, Production: Lea Fels, Hesdy Lonwijk, Production Assistant: Bo Spindelaar, Editor: Arthur Ivens, Post Production: The Ambassadors, Flame operator: Stijn Waterman,
Colorist: Brian Krijgsman, Sound Design/Music: Maydien, Mitchell L. Yard & Jimmy Rage

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