Thursday, June 27, 2013

Cle Gyimah in OntFront by Cindy Baar (editorial)

You guys know this upcoming bawler yet? Well, you should. His name is Cle Gyimah. He's the co-owner of the website Ballinnn. The photographer is Cindy Baar. Check out her work, especially the portraits of Red planet.

OntFront panel blazer navy
OntFront panel blazer navy
OntFront panel blazer navy

Friday, June 14, 2013

G-shock pop up store launch recap (with G-sessions team)

Tuesday 11th of June 2013 the Gshock pop up store was officially launched in the Kalverstraat 101, due to the 30 year anniversary of the brand Gshock. This amazing pop up store will be up and running for two weeks.
OntFront is honored to be chosen by Gshock as ambassador for G-sessions Amsterdam. G-sessions is a European Gshock design competition, between Amsterdam, Berlin, Milan, Sint Petersburg, Barcelona and Manchester. As ambassador we were asked to assemble the team for Amsterdam. So the team we created is: OntFront, Filling Pieces, Ceizer and Urbmath. Together we shall design a brand new Gshock including an art installation to compete against the other cities. See our team and a small recap of the pop up store launch in the pics:

(G-sessions team Amsterdam)

Wednesday, June 5, 2013

Rich Medina in OntFront by Marc Haers

As the sun shines a ray of light through the Dutch clouds, the summer breeze gently blows through the cloth of his jacket on a stroll down Haarlemerdijk. Rich Medina has a ton of love for Amsterdam, and Amsterdam has loved him back, since his first visit back in 1997. 

Amsterdam menswear brand OntFront is honored to present the first in a series of unique seasonal photo projects with Philadelphia renaissance man Rich Medina. It goes without saying that both OntFront and Medina have a deep love for menswear and fine craftsmanship, as evidenced in their respective styles and career choices. Medina, a quintessential maverick in the entertainment business for quite a long time, has always functioned as an independent, self made man. OntFront, despite their relatively recent foray into the world of retail, shares some of the very same viewpoints on individuality and style as loyal customers like Rich Medina, which is precisely where this project was born. 

This project represents a meeting point between generations, across genres, and centered on the thinking man's attention to detail. With these images, OntFront strives to show off their authentic street savvy style to a broader audience, with Mr. Medina providing the physical canvas and the streets of Amsterdam serving as the platform.

Rich Medina is wearing:

Outfit 1: OntFront square collar black shirt, OntFront denim dress pants, Generic Surplus x Gerry Beckley loafers, Nunc olive padded coat

Outfit 2: OntFront wool light blue double breasted suit with peaked lapel (handmade), L’ecole National linen shirt, Retrosuperfuture 49’er vintage sunglasses, Brixton Castor hat, Grenson boots (models own)


Concept: Rich Medina, OntFront & Marc Haers
Text: Rich Medina & OntFront
Photography: Marc Haers
Model: Rich Medina
Design & Styling: OntFront

Monday, June 3, 2013

OntFront in Streetwear Today magazine

The international magazine Streetwear today spent 8 pages on the latest OntFront photo shoot by Dim Balsem. So thank you Martin Magielka and Dimmy Littlejohn for giving us this shine. Also a big up to Mike, Sergio and Safi for working with us on this feature. We hope that our partner brands like what we did with the styling. All love guys. Here are the pages: