(Mike Verhagen, pics by Liza Koifman)
Mike Verhagen is the kind of guy who stands out in a crowd in a subtle way. His personal style also reflects in his work, he has launched an interesting website called Arculture. This website presents products from all major contemporary and stylish fashion websites. It features creative content and stands for up to date style in a specific way. So we decided to do an interview with him. Here goes:
-Where were you born, raised and what influenced you style wise?
Born in Nijmegen, raised in 2 little places called Middelaar and Gennep (both near Nijmegen). I think my influence have mostly been triggered by people and my environment. I’ve always been interested in people and the way they express them selves. Also traveling, Brooklyn and old movies with their current styles have influenced me.
-Which type of subcultures are influential to you and why?
Lets say dandies, rockabilly, geek chic and the Hip-Hop culture.
-Who are true style icons according to you and why?
The bearded man Ouigi Theodore, founder of the Brooklyn Circus is very inspiring to me business wise and style wise. Also people like Andre 3000 and Yasiin Bey former known as Mos Def. They are all guys with a really outspoken style and attitude. I love their vintage, timeless look; it will still be fly the next century.
-What are your three favorite garments at the moment and why?
A vintage Levi’s jeans jacket and my vintage dead stock slacks are always among my favorites. I love timeless pieces; they just fit amazing and look cool. At the moment I also love a 100% cotton shirt by our legacy, it’s a thick shirt, good quality with little arrows on it, why because I feel good in them.
-Can you tell us about your company Arculture? Why did you set it up?
Arculture is a fashion web shop for premium brands and an emerging web platform about streetculture. Next to the business model, I started the project Arculture Awareness where in collaboration with creative minds we start cool cultural project to inspire people to be more aware of the influence they have on the people around them. 10% of all profit is invested in these cultural projects.
I started Arculture because of my love for fashion, culture, and entrepreneurship. I was missing a web shop that combines the best web shops worldwide with each other. I don’t like to browse separately in 10 web shops, but love to do all this at one place, so that’s what Arculture does for you.
-What do you hope to achieve with Arculture?
Success, I don’t know what that will be yet because you can interpret success in multiple ways.
I want people to visit Arculture to find their favorite brands and garments, in the future I love them to engage in conversation about the topics that they are most passionate about. I hope to create a full-on streetculture platform where people can find everything on shoe releases, new collaborations but also artist, gallery openings, parties, amazing architecture and this worldwide. So when you get out of the plane in New York, your app will tell you everything cool that’s about to happen in the next weeks.
Besides that and maybe even my biggest hope, I hope to create big campaigns that will really have an impact on the Dutch and maybe global society trough Arculture Awareness. I keep hoping that one man can change the world, why not me.
-Can you show us three favourite pieces on Arculture (in picture) and explain why?
· Men’s marostica low vesuvio sneaker by Diemme. Love the clean style combined with the hiking boot laces:
Jacquard-knit merino wool sweater by A.P.C. Fresh warm and quality sweater, can’t wait to wear it:
· Bracken brown twee scott field jacket By Barbour by To Ki To. Last couple of years I just love all the jackets Barbour is offering, but this vintage look old English jacket just got my attention. Tweed is always a winner.