A sample of the OntFront x G-shock collabo packaging just came in. Here's a preview:
Friday, September 30, 2011
Wednesday, September 28, 2011
Sunday, September 18, 2011
Check out the see through glasses by Cassius eyewear. These beauties are called Corbu. They retail for 150,- euro's. Limited amount available at the OntFront store.
Tuesday, September 13, 2011
The pride and joy from Amsterdam is back in full effect. This time the designer of Filling Pieces (Guillaume Philibert) has developed more than just crazy products. The colors and materials of this collection are rock solid and simply amazing. This fall winter season his line tells a story. So without further ado...Beng!
Sunday, September 11, 2011
Friday, September 9, 2011
Wednesday, September 7, 2011
The watchmaker Casio G-shock launched their first Dutch collaboration with menswear label OntFront. The young label was picked by Casio G-shock because it represents Dutch fashion and cutting edge street style in one. Casio challenged OntFront to design a tough and rugged G-shock that equally represents the refined character of OntFront. OntFront designer Liza Koifman chose to work with the GA-110C with analog and digital elements. The firm and tough watch is matte anthracite and the wristband is covered with a pixelated snake skin print and OntFront logo. Only 50 pieces will be manufactured in Japan and all watches will be numbered and engraved by hand. The watch will be sold exclusively at the OntFront store in Amsterdam and Gorilli in Rotterdam, starting from October.
To officially launch the collaboration OntFront has created a soundtrack and a video campaign about four friends on a road trip to the beach. The soundtrack contains vocals of Geoffrey Sijlbing a.k.a. Afaka and the beat was created by the duo Fret Hinge. The video was directed by Marnix Postma with Naveen Kalloe on second camera. The cast consists of Geoffrey Sijlbing, Ruben Solognier, Riquel Gilliad and Eva Bartels.