amsterdam: ontfront store openingsteadily carving a niche for itself, ontfront has developed into an emporium where amsterdam’s urban dandies love to stop by and check out the goodies on offer. the store recently relocated to funky new premises downtown, and it’s been a major upgrade. inspired by the zazou world war II french subculture, ontfront’s shop interior looks as if dipped deep in a savory dark chocolate, spiced up by bold gold-plated clothes racks that are nothing short of a statement. clever lighting makes the retail space look bigger than it actually is.
what’s in store? next to it’s own line of men’s apparel, ontfront stocks a quirky mix of compatible brands and products, including united nude’s futuristic caps, a selection of items from sopopular’s latest collection and sneakers by filling pieces. location: haarlemmerdijk 121 [centrum].