Saturday, November 27, 2010

Von Eusersdorff, the story and background

With their roots in Europe, New York is the inspiring place for Von Eusersdorff today. The simple yet meticulous character of the packaging reflects the quality of the product within. As the focus of the small brand is a true commitment to authenticity. Based upon knowledge, handed over from one generation to the next generation.

Floral designs ubiquitous from the end of the nineteenth century are rare today as most of the contemporary ‘mass market’ perfume labels bear the name of a couture designer. The design for Von Eusersdorf brings back the flower as the traditional ornament for fragrances.
And goes also back in history as it draws attention on the name of the label founder’s ancestors. A skilled family of German emigrants who use to run an apothecary for nearly three centuries. The artisanal world of oils, herbs, spices and petals being the initial cradle of the perfume industry as we currently know it.

The geometrical flower symbol serves as a short-cut to recognition. It combines the effective transmission of the message and the imaginative presentation of the idea into one bold visual statement. In a process were impact and speed highly depend on aesthetic values.

According to the compendium ‘Dictionary of Visual Language’ by Thompson & Davenport are flowers in general indicative of creativity, as in the colloquial expression ‘flowering of ideas’. Which adds a layered meaning to the symbol and the business it symbolizes.

The graphic design approach for both space and packaging is about making 2 dimensional information function in a 3 dimensional context. Preferably through simple processes. Like the double sided logo on the rectangular glass bottle: that creates a subtle see-through effect when filled with the liquid treasure.


If something looks good on its own it is worth repeating. Packaging is related to an ‘advertising’ function. Next to its more conventional functions: - to contain, to carry and to protect-. its the esthetic value that confers character and personality to the product. And turns it into a speechless salesman.

by Boy Bastiaens

Wednesday, November 24, 2010

Coming soon - White Musk - by Von Eusersdorff

The perfect X-mas gift. White musk by Von Eusersdorff from NYC. Manufactured with love in Grasse. All natural. So sexy.

OntFront brand store
Haarlemmerdijk 121

Monday, November 22, 2010

The way to Precinct 5 by Masta Lee

One of the best retailers in Damsko town (according to OntFront) is definitely Precinct 5. It's situated in an old Police station, hence the name. Even though it's in the center of Amsterdam, it's quite hard to find. To make it easier, Masta Lee directed a short clip to precinct 5. So...Here you GO!

How To Get To Precinct 5 from Precinct 5 on Vimeo.

Sunday, November 21, 2010

Tuesday, November 16, 2010

New hats coming in next week!

To finish off your perfect dandy steelo these hats will be coming in the OntFront store (Haarlemmerdijk 121, Amsterdam). Only limited anounts (2 per style), so be quick:

Monday, November 15, 2010

Bracelet or watch?

Get this LED watch at the OntFront store: Haarlemmerdijk 121 (Amsterdam). Samurai sword metal.

Friday, November 12, 2010

Gucci & Jay-Z “Decoded” Leather Jacket!

Jay-Z's first book, Decoded, promises to reveal hidden meanings of the rapper's songs and will be released next Wednesday. But, pre-book launch, Jay-Z hooked up with Bing to expose every page of the book. He placed more than 300 pages of the tome in the streets of major cities around the world, like billboards in New York, on pool tables in Las Vegas, and in swimming pools in Miami. Talk about a sneak peek! Jay's latest page reveal can be found today in the window of Gucci's Fifth Avenue flagship store. The page is printed on the lining of a one-of-kind leather bomber jacket created by Jay-Z and Gucci Creative Director Frida Giannini.

Superfuture on OntFront store

Because Superfuture wrote such an on point article we decided to post is here in the Blog. on courtesy of Andreas.

amsterdam: ontfront store opening

steadily carving a niche for itself, ontfront has developed into an emporium where amsterdam’s urban dandies love to stop by and check out the goodies on offer. the store recently relocated to funky new premises downtown, and it’s been a major upgrade. inspired by the zazou world war II french subculture, ontfront’s shop interior looks as if dipped deep in a savory dark chocolate, spiced up by bold gold-plated clothes racks that are nothing short of a statement. clever lighting makes the retail space look bigger than it actually is.

what’s in store? next to it’s own line of men’s apparel, ontfront stocks a quirky mix of compatible brands and products, including united nude’s futuristic caps, a selection of items from sopopular’s latest collection and sneakers by filling pieces. location: haarlemmerdijk 121 [centrum].

Monday, November 1, 2010


Normally we only post about men's stuff...But today we're making an exception. We're damn proud of our local Amsterdam designers Kim & Patricia for their new Bravoure collection: 'Bête de Scène'. The shoot is as theatrical as their line. so all you guys...Cop a garment for your fly girl on their webshop, because it's very affordable for designer wear! Whoop whoop, here it is...