Tuesday, August 31, 2010

Fashion & Art @ Trouw by FOAM

Wednesday 1 september, 20.00-00.00 hrs (talkshow till 22:00)
A special fashion event in collaboration with Foam_Fotografiemuseum Amsterdam on occasion of the exhibition Inez van Lamsweerde & Vinoodh Matadin – Pretty Much Everything – photographs 1985-2010 at Foam.
Host: Marcel Feil (Foam)
Guests: Amie DickeJason EvansMichel MallardJosé Teunissen, Aynouk Tan,
Live performance: B.R.U.C.E (Faberyayo & Tom Trago)
Tickets: 7,50 Euro // Reservations: verdieping@trouwamsterdam.nl
Verdieping-sideshow: fashion show and exhibition ft. young fashion photographers
Language: English
Time: starts at 20:00 hrs (Doors open: 19:30 hrs)

We thank Edson Sabajo

We thank Edson aka DJ Edzon aka Barbapapa. This maestro helped us out big time with the start up of our company. Thanks to him (spinning records on our first OntFront parties in the Duivel and Bitterzoet), we got the chance to elevate and grow. Ed, we never told you face to face, but thank you. Credit where it's due.

Our paths are about to cross again at the Amsterdam Historical Museum exposition 'Man & Mode'. Edson will be displaying his exclusive sneaker collection. OntFront will be displaying some futuristic looks based upon historical elements. See you there.

Saturday, August 28, 2010

OntFront project on CNN

Our Fashion & Architecture project made it to CNN, thanks to Laura Allsop.

London, England (CNN) -- A dress made out of recycled waste; a collection of clothes composed of fresh flowers; a synthetic outfit that looks like wave of water around the body.

These unusual designs are the fruit of a novel collaboration between fashion designers and architects to look at the links between their disciplines.

The designs are being showcased in The Netherlands as part of an exhibition called Fashion & Architecture, currently on at ARCAM Amsterdam Centre for Architecture.

The project is the brainchild of architect Wouter Valkenier and fashion designers Liza Koifman and Tomas Overtoom. They chose four teams comprising a fashion designer and an architect and tasked them with creating a wearable piece of architecture.

We have always been aware that architecture has been an inspiration for fashion designers.
--Liza Koifman and Tomas Overtoom
Valkenier told CNN: "I think the way of design can be quite similar."
Both fashion designers and architects create inhabitable structures that protect people, he said.
That function is as important a feature of the design process in both as aesthetics, he added.
The way buildings are built and clothes are made is also becoming increasingly similar: "What I'm seeing now in this moment in architecture -- because of the economical crisis -- is cheaper buildings that will stay for only a short period. And that has a parallel with fashion design," Valkenier said.

The relationship between fashion and architecture reaches far back, according to Koifman and Overtoom, from Dutch label Ontfront.

They told CNN by email: "We have always been aware that architecture has been an inspiration for fashion designers. A classic example is Christian Dior's architectural shapes and stiff fabrics."

Recent years have seen increasing numbers of collaborations between architects and fashion designers.
Inspired by the way refugees create temporary homes whilst in transit, British-Turkish fashion designer Hussein Chalayan showed a 2000 collection of clothes that double as furniture.

Another pioneer in the field of fashion and architecture collaborations is British-Iraqi architect Zaha Hadid. She recently worked with French fashion house Chanel to create a mobile art pavilion based on the brand's signature quilted bag.

Hadid has also created bags for Louis Vuitton, limited edition sustainable plastic footwear for shoe designer Melissa, and leather footwear for sportswear brand Lacoste. These accessories emulate Hadid's fluid, architectural style and are designed to adapt ergonomically to the body.

Meanwhile, Dutch architect Rem Koolhaas, from the Office for Metropolitan Architecture (OMA) in Rotterdam, has worked for years with Italian fashion house Prada. He has designed flagship stores for the brand across the world in addition to designing its innovative catwalk shows.

AMO, the architect's research offshoot (the acronym is an inversion of OMA), even designed an exhibition devoted to the skirt with Prada in Japan.

The idea of proposing a wearable architecture, Valkenier said, reflects the fast-paced nature of modern life.
He cited Peter Cook, one of the founders of 1960s London-based architectural group Archigram, as the inspiration for the show.

Cook once said: "The pulsation of city life is fast, so why not that of its environment? It reflects rise and fall, coming and going ... change. So why not build for this?"

Fifty years on, Fashion & Architecture is addressing this very question and suggesting prototypes for fusing the two design principles.

The exhibition continues until the 11th September.

Tuesday, August 24, 2010

This weeks special

This T-shirt is smoking! Weekly special by OntFront.

Sunday, August 22, 2010

Saturday, August 21, 2010

Calefax Reed Quintet in OntFront

We've dressed people like Musiq soulchild, DJ Diplo, Tygo Gernandt and Planet Asia. This time we decided to collaborate with the surprising Reed Quinted Calefax. A Dutch world renowned Reed Quinted that plays modern classical music. The pure rebels within their genre. A perfect match for our Sidewalk Tailoring style.

Tonight they will be playing live at the prestigious Prinsengracht concert together with the infamous French Pianist Jean-yves Thibaudet (who always wears custom made Vivienne Westwood).

Calefax in OntFront and Vanwell shoes.

 Jean-Yves Thibaudet in Vivienne Westwood:

Check out the AVRO tonight at 22:00 for a live repetoire of Jean-Yves Thibaudet & Calefax. Here's a short introduction to get familiar with the "boy band of classical music".

Thursday, August 19, 2010

Sunday, August 15, 2010

Gucci Boat Shoe Mid for Autumn 2010

Combine these boat shoes from Gucci well with a baggy denim trousers and you can catch some serious positive attention. We say rock it.

Saturday, August 14, 2010

Gresso Luxor Las Vegas Jackpot

A mobile phone worth $1million (£640k)...Click here for more info.

Choosing the perfect pair of mens jeans

Jeans are a wardrobe staple for everyone – they’re the most versatile piece of clothing you probably own but as we all know they can be a nightmare to shop for.
Girls Aloud singer Kimberley Walsh recently cried her way through a programme about finding the perfect pair of jeans and we can all empathise as it can be hard to find the perfect fit.
Spare a thought then for all the guys out there who don’t have half as much choice as us and are unlikely to ask the changing room assistant if they look ok.
There are a few things to consider when buying mens jeans. The first thing to think about is when you’re going to be wearing them – if you’re normally suited and booted for work then you have unlimited choice as to what you can wear at home and at the weekends, those with a casual workplace however, need to put a bit more thought into what is acceptable for work if you’ll be wearing them everyday.
The next thing to think about is the wash of the jeans, or to put it simply, the colour. Original blue jeans should be a wardrobe staple because they are so versatile. Slightly faded jeans give that ‘lived in’ look and should be one for outside the office but you can dress them up for a night out with a crisp shirt. Dark denim is probably the smartest option – you can dress it up with a shirt or blazer for the office or team with a tee and leather jacket for a smart weekend look.
Another thing to consider is the fit of the jeans. Mens jeans come in a surprisingly large variety these days and you can get slim, bootcut, straight, relaxed, classic, and standard fits which can be confusing for those shop adverse men out there.
Straight leg and bootcut fits are the most versatile and can work as casual or smart options. The only way to figure out which fit is best for you however, is to try them on and see. If you’re unsure about one style, try some others to see how they compare.
Men tend to carry things in their pockets so give the jeans a test in store – can you fit your wallet, phone and keys in them? Make sure you’re also not flashing the flesh when you bend over – and if you do have a bit of a builders bum then grab a belt from the shop and see if this rectifies the problem, if not then rule them out.
Buying mens jeans is never going to be an easy task and the majority of men would rather not spend hours shopping and trying jeans on, but if you keep these tips in mind you should be able to find the perfect pair of jeans for you.'

Thursday, August 12, 2010


Do you remember the producer who did the music for our moving editorial? Mr Curtamos dropped his august 2010 mix. Here it is:

  Curtamos August 2010 Mix Curtamos.com by Curtamos

Ontfront (Fall/Winter 2010-2011) from JAN (JustAnotherNerd) on Vimeo.