Haha, we just had a conversation with a buddy of ours and he told us he loves what we do, but understands jack shit about it. We figured it was about time we show you the ins and outs of how we work (in short!), so it's easier to follow. Ok, we always start with a collection theme and a moodboard.
Nice right? Then we source the fabrics for the entire collection and create all of the size specs for the perfect fit and feel:
After this the pattern is made for the garment. Here it gets really technical. That's like a building plan for clothing. Then the first sample is made in available fabrics. These are often altered to optimize the fit:
While in the stores it's promoted with a campaign:
And this is our favorite moment, the garment hits the streets when you wear it...Whoop whoop!