Wednesday, May 19, 2010

Fashion & Architecture

ARCAM, Ontfront (Liza Koifman & Tomas Overtoom) and V2A Architectuur & Stedebouw (Wouter Valkenier) have challenged four duos – each comprising a fashion designer and an architect who have teamed up specially for the occasion - to enter into a design process. The results will be on show at ARCAM this summer. There is to be an article in the August issue of Elle magazine featuring the designs. The opening (entry by invitation only) will take place on Friday 16 July at 17.15 in and around the architecturally stunning  ARCAM building on Oosterdok.

The teams consist of:

o Iris van Herpen & Jan Benthem and Mels Crouwel (Benthem Crouwel Architekten)
o Mattijs van Bergen (MATTIJS) & Anouk Vogel (Anouk Vogel landscape architecture)
o Farida Sedoc (Hosselaer) & Nicole and Marc Maurer (Maurer United)
o Kentroy Yearwood (Intoxica) & Jeroen Bergsma (2012Architecten)

Although there are frequent crossovers between fashion and architecture and other disciplines, the collaboration between fashion designers and architects is still at an early stage. Which is surprising considering they have so much common ground. Both disciplines are concerned with creating volumes in order to protect people, and both involve principles of construction and selecting the most suitable material from an ever-wider range of possibilities. Conceptually, it is interesting that more and more fashion designers are resisting the rapid turnover rate of fashion designs and that architects, by contrast, are increasingly seeking to design ‘fluid’ buildings with maximum flexibility and a high experiential value. Mutually inspired, the designers cut through the dogmas of their own discipline, make a design statement and allow the visitor an insight into the creative process. What does this confrontation produce and is there a ‘click’ or a clash?

Exhibition Fashion & Architecture
17 July until 11 September
ARCAM, Prins Hendrikkade 600, Amsterdam
Open: Tuesdays – Saturday 13.00- 17.00. Admission free
www. arcam .nl T 0031 (0)20 6204878 E arcam@
The manifestation ‘Fashion & Architecture’ is financially supported by Stimuleringsfonds voor
Architectuur, SNS REAAL Fonds, Stadsdeel Centrum, Amsterdam Partners and ELLE.

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