Saturday, February 27, 2010


Vanwell shoes

Yesterday we had a great chat with the man from Vanwell shoes. What a beautiful product. We're thinking of setting up a collabo. Cop it while you still can.

Art and Copy

We just saw the movie premiere Art and Copy in Tuschinski Amsterdam (thanks to Strawberry Frog). If your interested in marketing strategies you should definitely see this. Comes out next month. Watch the old school masters of the game and check out how they think. Good work Doug Pray.

ART & COPY Trailer from ART & COPY on Vimeo.

Adidas & Jeremy Scott

We hated the previous collabo, but this one rocks. Our compliments. The perfect OntFront aesthetic.

Friday, February 26, 2010


Now here's our Dutch Sonny Groo rocking some great work. We're beginning to be proud of being Dutch.


MERCURA NYC Film by Jason Last featuring Shaun Ross for Mykromag Issue 4 Styling by Sonny Groo

Thursday, February 25, 2010

Casette Playa 2010 FW presentation

We spoke with Carri from Casette Playa in Paris during the Studio Charlot sales period, because we shared the same showroom. Nice chick. We love her style. It's off the chain. Here's her new presentation. Enjoy.

CASSETTE PLAYA AW1011 - AUGMENTED REALITY from Amazing Grace on Vimeo.

Masha Osipova vs Semuel Souhuwat (backstage at OntFront)

Semuel Souhuwat took some ill pictures during our SS 2010 show. Check them out here:

Masha Osipova went buckwild with her elegant style during our FW 2010-11 show. Check them out here:

Y3 & The last magazine

A unique film collaboration between The Last Magazine and Y-3: The Third Wave. Directed by The Last Magazine’s Magnus Berger and co-directed by Jacob Sutton (who also photographed still images from the project, which appear in our new issue), the film will be shown on and in Y-3 stores world-wide. The Third Wave was choreographed by Benjamin Millepied, with music by Patrik Berger, and features Millepied, a principal dancer at the New York City Ballet, together with four young dancers, including Jessica Saund from American Ballet Theatre.


Tuesday, February 23, 2010

Species magazine

We truly love Spanish. La sonida de la lengua me gusta muchissimo. Mihaela from Species magazine decided to feature OntFront in Spanish. So for all you Spanish harlem cats, eat your heart out.

LRG: Icons watch

We say the case alone is reason enough to cop this item. Damn, we love it. Job well done LRG.

Monday, February 22, 2010

Soccer of the future

Now here's a new soccerball named 'Citrus' from th designers Agent that we want our hands on. Get those street soccer skills back on track.

CTRUS - Envisioned by AGENT. from AGENT. on Vimeo.

Press images - OntFront catwalk show FW 2010

For all you magazine creators, here's a download link to our high res photo's from the catwalk. Free to use, but make sure to give credit where it's due...Peter Stigter on the click.

Saturday, February 20, 2010

Sneakers with a suit (by GQ)

Here's a subject we're in love with. How to combine sneakers with a suit. Even though we totally disagree with Peter Poopat, we will show you the video. ;-)

Peter likes the simple silouette. A classic low sneaker combined with a suit. Like we did in SS2010. Now we're more advanced. High sneakers, popped open, with a whole lot of swagger. There you go. OntFront FW 2010.

Kabinet invites you

Ferry van der Nat recently opened his wonderful store called Kabinet. Quite different than our style, but we like it a lot. He combines vintage clothing from the greatest international designers with new up coming high end labels. High fashion to the max. If you would like to experience what this store is like, we suggest to start by going to the following event on the 26th of Feb (18:00-21:00) at Kabinet Herenstraat 13:

Poloroyt preview trailer

We used to have an intern called Ashlee Danso. We've been wondering what she is up to nowadays. Well... here she is, styling the following clip. It's a preview for Poloroyt. We support this next Dutch fashion generation. Looks promising. Keep it coming guys. 

Poloroyt Preview Release Trailer from Poloroyt on Vimeo.

Milan & Paris fashion week men by J Wu photo

We like the video's by J. Wu a lot. The only thing he needs to improve is the music. So mute the volume, play your most fashionable track and sit back. Enjoy the video. A great summary:

PS props for Fransisco van Benthum. Keep up the good work.

Thursday, February 18, 2010

Simon Amon - Afrodisiacting

We used the track ‘Afrodisiacting’ as the final track for our catwalkshows during the fashion weeks of Hong Kong and Amsterdam. We love it. So here’s the online release for you all. Free and together with Ebokai’s clubby Remix.
CLICK HERE to download the complete release of ‘Afrodisiacting’ of the forthcoming Simon Amon x Fret Hinge EP ‘Breakfast For Heroes’.

Lyrics and vocals by: Simon Amon
All Production and Arrangement by: Fret Hinge
Mixed by Edwin Rath at the Badabeng Studio

Tuesday, February 16, 2010

Video Hong Kong Fashion week OntFront

The ‘Turtle’ and ‘Naked’ Brasco by Triwa

We were never really down with Triwa. Simply because a rip off version / Parody version of a timeless design does not cut it for us. Show some creative skills dudes.... But now they did it. They gained our full respect. The ‘Turtle’ and ‘Naked’ Brasco - Hand cut and polished from acetate to create a tactile sense of enduring quality usually reserved for that of Ivory and Tortoise Shell. It looks so fresh and luxurious but remains the same humorous concept. Hands down, we like it.

Sewn from the Soul by Street Etiquette

The guys from Street Etiquette somehow amaze us again. Next level with their project Sewn from the Soul. It's not gonna take long and these guys blow up big. Check out the video here:

Sewn From The Soul from Alejandro on Vimeo.

Sunday, February 14, 2010

up and coming: Rutger Derksen

We love this guy. Dutch model Rutger Derksen is rocking the men's fashion industry worldwide.

Rutger for Philip Lim (New York Fashion Week)

Rutger For OntFront (Amsterdam Fashion Week)

Robert Pattinson and Dorith Mous for Details Mag.

Lovely Dorith (Ulla Models) is starring in an amazing story for Details Magazine with actor Robert Pattinson. We're so proud.

Check the video here:

Thursday, February 11, 2010

Rest in peace Alexander McQueen

Alexander McQueen, the iconic British fashion designer, was found dead Thursday inside his London home after reportedly killing himself.
The 40-year-old McQueen, the son of a taxi driver who wound up making suits for Prince Charles, committed suicide, according to the London Daily Mail.
His company spokeswoman, Samantha Garrett, confirmed the death but declined to provide any details.
"We don't have any information in terms of circumstances," she said.
Damn...Alexander McQueen was for us the most talented designer ever. His craftsmanship & creativity was so next level. Incomparable. This tears out our hearts. 

Saturday, February 6, 2010

Shift Gear @ Modefabriek

We've been asked to do an extra catwalk show at Modefabriek. Strictly for buyers. We said yes. Here are some pics by Kees de Kuijer.

Shift gear video (AIFW) by OntFront

Wednesday, February 3, 2010

OntFront shift gear collection on Hong Kong fashion week

OntFront was fortunate to show on Hong Kong fashion week thanks to Iamsterdam. OntFront's unique combination of creativity and innovation with a spirit of commerce makes it an ideal carrier of the I amsterdam motto .
The other partners were: L’Oreal, Shu Uemura, Kswiss, Modint, Model Management Hong Kong, MRKMLN group, CNMN hand wear, DDFA & HKTDC. Music produced by Augmento & final track by Simon Amon & Fret Hinge.

The press was there for sure...
And Liza was happy...

Check out the video with Vivienne Westwood Creative Director and OntFront: