Thursday, December 17, 2009

Rest in peace ID magazine


A very sad day in the design world today. After 55 years in print, I.D. Magazine will be closing its covers following the January/February issue. Virtually all of us grew up on I.D. Magazine, enjoying everything from the pub letters at the beginning to that iconic frog design ad with the Sony TV skating rink on the back cover. We want to thank all the contributors over all the years for providing such great coverage and inspiration, and to to let them know what an impact they had on the design industries, designers, and design.
Here's the official press release:
December 15, 2009
To Readers, Advertisers and Friends of I.D. Magazine:
Since 1954, I.D. Magazine has served as one of America's leading critical magazines covering the art, business, and culture of design. Today it is with regret that we announce its closure. The January/February issue of I.D. will be its last; subscribers to I.D. will receive Print magazine for the balance of their subscription.
Ceasing publication of an iconic brand like I.D. is never an easy decision, but there are several forces that have worked against its sustainability. Certainly the downturn in print advertising has contributed to this decision, but other factors include the fragmentation and specialized information needs of I.D.'s core readers (product designers) and the plethora of information resources available to them--some for free (online and B2B) and others that are highly specialized and targeted to specific industries served.
F+W Media will to continue producing the I.D. Annual Design Review, its flagship international product design competition, in an expanded fashion online. This new web initiative will feature not only 2010's winners but will catalog thousands of notable entries from past competitions. Going forward, in addition to the I.D. Annual Design Review, F+W Media's Design Group is comprised of the award-winning HOW and Print brands--magazines, books, events, and competitions serving the information needs of graphic designers in all media.
We thank the entire I.D. community, past and present--staffers, contributors, readers, and advertisers--for their support of the magazine throughout its 55-year history.
Sincerely,
Gary Lynch
Publisher & Editorial Director
F+W Media Design Community
Source: core 77

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