To celebrate the launch of the new Puma Suede Classics, Parisian artist Eddek has been commissioned to throw up a host of mural pieces throughout Amsterdam and Antwerp. Using the AKINDAGANG crew as inspiration, the twelve well-known, talented artists from Puma's Dutch-Belgian creative network are transformed into life-size canvases with each member rocking a pair of Puma Suede Classics. An up-to-date map showing the street gallery's changing location can be found here. Today all paintings were assembled in one place, and Puma opened its temporary gallery with a kick-off party in the former X-rated movie theater Blue Boy/Why Not (Nieuwezijdse Voorburgwal 28/30) in the heart of Amsterdam.
The temporary gallery will also house a shop selling the new Puma Suede Classics line. Additionally, several smaller events have been planned, highlighting the connection with the Puma brand and the inspiring New York art world of the 1970s and 1980s. The gallery and Puma Suede Classic shop will remain open through to September 3rd.